Google SERP Preview

Google typically displays up to 60–70 characters of a title tag before truncating with "…". Keep titles under 60 characters for the best guarantee of full display. More important than the character count is that the primary keyword appears early in the title, and the title accurately describes the page.

Google truncates descriptions at around 155–165 characters on desktop (slightly shorter on mobile). Aim for 140–155 characters to stay safely within bounds on both. Descriptions do not directly affect search ranking but do influence click-through rate — write them as a clear, compelling summary of the page content.

No. Google may replace your description with a snippet it extracts from the page body when it judges the extracted snippet to be more relevant to the search query. A well-written meta description still matters for when it is shown, and for social sharing previews which use it more reliably.

Google typically shows the domain and path components separated by › (breadcrumb chevrons). URL-encoded segments may be decoded for readability, and Google may rewrite the displayed URL entirely based on structured data breadcrumbs or its own understanding of the site hierarchy.